desero

analog tv

client:analog tv
the client wanted a reviving of the analog tv image, which has a 10-year visual continuity and an adaptation on the contemporary trends in media and television.

printed in the minds of the target a drastic change of the logo could be done only in time.
in conclusion, for an increased recognition, we kept the chromatics of the old logo maintaining the association with the eye, symbol of a transparent, honest, equidistant and uncensored communication.