desero

cmc edelgrup

client:cmc edelgrup
the bonding element between all the companies of the group is the german word "edel". edel means noble, distinguished, precious, etc.
cmc will get into the background but will remain important because of its notoriety for the target and the values it carries within.
the main element, which will separate the companies amongst them, is the graphic symbol and the color. these are abstract symbols representing each field of activity.