desero

ventra project management

client:ventra project management
the color blue is the most widespread color in b2b, because it symbolizes business in general. in order to show the fact that the company is modern, anchored in the present we used a shade of pale blue and even degrade of blue to give the symbol more depth and materiality. we also used a modern font in order to communicate the openness of the company, to future, to new technologies. the symbol is represented by a circle that stands for expansion, in which we integrated the main activity of the company, a road, which is on the upward side, representing growth and development.